Strategic Management as a field is concerned with the creation of all types of organizations, their survival, and consequent success, and with the fundamental notion that no organization survives unless it can create and maintain an offer of value. The field has contributed substantial knowledge on the subject of balancing value creation with opportunity identifying.

Innovation/entrepreneurship is exactly a process concerned centrally with the notions of opportunity, its recognition and creation.

To connecting strategic management with innovation and entrepreneurship, as the goal of this seminar course, we have to deals then with what we label 4 Is: Imagination, Ideas, Invention and Innovation; in other words, 4 Is focus on the discovery, creation and exploitation of new things, with advances from which society benefits through new value propositions better serving the needs of some segments or of society. The organization, either a new or an existing one, in turn benefits from the value it creates by accruing or developing resources in excess of those it consumes. This advantage allows accrual of resources that can either be distributed to owners, or more generally to stakeholders, or be used for additional innovation, and ultimately growth.